Voice of CMDA Media Training

August 9, 2024 – August 10, 2024

CMDA National Headquarters 2604 U.S. Hwy 421, n/a, Tennessee Bristol, US


The Christian Medical & Dental Associations is increasingly called on by the national media to give perspective on ethical questions triggered by changing medical technology. From congressional testimony to network television, God continues to open doors for CMDA to amplify the voice of Christian healthcare professionals on the critical life issues of our day.

The two-day training is designed to teach participants how to use the media as an educational tool and to sharpen skills as CMDA media representatives. We will share a proven methodology that works in the most hostile situations. Real-life examples will illustrate this method, then we will work with each participant one-on-one as we practice in the radio and television studios. The individualized instruction will include tips on crafting messages, appearance, voice tone and delivery.

The workshop teaches attendees how to:

  • Prepare for a media interview.
  • Control the “agenda” during a media interview.
  • Turn every media encounter into an opportunity to educate.
  • Avoid being misquoted.
  • Turn soundbites into headlines.
  • Become a repeat guest source.
  • Make news, not noise.

Plus, we will explore how advocacy and media work hand-in-hand together and how to prepare to use your media skills to testify in your state legislature.

Participation is limited to 12 attendees in order to provide one-on-one training.


NORMAL PRICING | Click the plus sign to add additional lines.: Non-members,500

NORMAL PRICING | Click the plus sign to add additional lines.: Staff,50

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Registration fees include breakfast, lunch and snacks on both Friday and Saturday. Dinner is not included. A limited number of spots are available on a first-come, first-serve basis to stay with local CMDA staff members to cut down on costs. If you are interested in staff housing, please contact Mandi Morrin.

Area hotels include:

• The Bristol Hotel, 510 Birthplace of Country Music Way, Bristol, Tennessee
• The Sessions Hotel, 833 State St, Bristol, Virginia
• The Hilton Garden Inn, 121 Village Circle, Bristol, Virginia
• Courtyard by Marriott on Linden Drive, Bristol, Virginia
• Days Inn on Volunteer Parkway, Bristol, Tennessee
• LaQuinta Inn on Old Airport Road, Bristol, Virginia
• Motel 6 on Clear Creek Road, Bristol, Virginia
• Microtel Inn and Suites on Bristol East Road, Bristol, Virginia
• Holiday Inn on Linden Drive, Bristol, Virginia

Bristol sits on the Tennessee/Virginia state line, so some hotels are in Tennessee and others are in Virginia. Some of the hotels listed here are located at I-81 exit 7 in Bristol, Virginia. This is a hotel/restaurant/shopping hub of the immediate area, but it is approximately a 25-minute drive to CMDA. The Bristol Hotel located downtown is the closest to CMDA, still probably a 12- to 15-minute drive. There are also a few hotels available at Exit 74 off I-81 on the Tennessee side.

to come later

to come later

Mandi Morrin mandi.morrin@cmda.org