Building a Pro-Life Culture: Psychology, Strategy, and Re-Engaging Men with Brandy Meeks
In this episode of The Voice of Advocacy, Dr. Brick Lantz sits down with Brandy Meeks, President of the Vitae Foundation, for a deep dive into modern pro-life strategy and advocacy. Brandy shares her journey from a call to medical missions to leading pregnancy centers, serving as Vice President of Operations for And Then There Were None, and launching ProLove Ministries.
We explore how the Vitae Foundation uses right-brain, consumer psychology research to understand the emotional dynamics of abortion decision-making and craft effective, life-affirming messaging. Brandy also explains why re-engaging men and restoring protective masculinity is the next vital frontier in the pro-life movement, and why transforming culture must go hand-in-hand with legislative action.
Resources:
- Contact CMDA’s Advocacy Team
- Give To CMDA
- Legal Inquiries
- Standing Strong in Training
- The Voice of Advocacy
Brandy Meeks is a seasoned leader in the pro-life movement with over a decade of experience
advancing initiatives that protect and support life. Her commitment to the mission deepened
during her early career as a pregnancy center director, where she developed a hands-on
understanding of the challenges facing women and families. She later served as Director of
Marketing and Research Application at Vitae Foundation, leveraging data-driven strategies to
strengthen the organization’s outreach and impact.
In 2018, Brandy was invited by former Planned Parenthood director turned pro-life advocate
Abby Johnson to serve as Vice President of Operations at And Then There Were None, helping
abortion industry workers transition out of the field during the growing visibility of the
film Unplanned. Together, they also launched ProLove Ministries, a pro-life organization designed
to address unmet needs within the movement and provide compassionate support to
communities in need.
Following the landmark Dobbs decision in 2022, Brandy was recruited by Vitae Foundation’s
board to serve as President. Under her leadership, Vitae Foundation continues to advance
lifesaving research and translate findings into strategic messaging that encourages a culture in
which abortion becomes unthinkable.
Beyond her executive roles, Brandy has contributed extensively to organizational governance
and advocacy. She was a founding board member of the Abortion Survivors Network with abortion
survivor Melissa Ohden, served on the board of And Then There Were None, and represents civil
society in partnership with the United Nations through the Organization of American States to
promote human rights internationally. She also served as a Commissioner with the Missouri
Baptist Convention’s Christian Life Commission, the public policy arm of the MBC
