Digital Advocacy, the “Mushy Middle,” and Meeting Women Where They Are
In this episode of The Voice of Advocacy, Dr. Brick Lantz sits down with Dawn Marie Perez, CEO of Stand Up Girl, and Robin Chambers, Vice President of Advocacy for Children at Focus on the Family. Together, they explore the vital role of modern digital technology in reaching young women facing unplanned pregnancies. With decades of combined ministry experience, Dawn and Robin share how their organizations have pioneered the digital pro-life space by meeting vulnerable women directly on their phones and online. The conversation highlights the critical importance of tone and messaging, specifically focusing on how to serve the “mushy middle”—young women who are undecided, overwhelmed, and looking for immediate, accurate answers rather than political arguments. From utilizing SEO and Google advertising to leveraging peer-to-peer texting, chat lines, and Instagram, this episode reveals the high-stakes digital landscape of modern pregnancy care. Listeners will gain valuable insights into how data-driven marketing, international translations, and localized pregnancy resources work hand-in-hand to offer compassionate choices, hope, and real medical information to those who need it most.
Resources:
- Contact CMDA’s Advocacy Team
- Give To CMDA
- Legal Inquiries
- Standing Strong in Training
- The Voice of Advocacy
