PODCAST Episode
Trust Before Truth: Leading with Cultural Wisdom Across Boundaries
April 8, 2026
About Our Guest(s)
Phillip Cousins is a cross-cultural strategist and ministry leader specializing in trust restoration and relationship-building in honor-shame and high-context cultures. Drawing on years of experience leading multicultural teams, equipping missionaries, and serving in diverse ministry environments across the Middle East, North Africa, and the West, S. G. bridges deep cultural gaps with biblical wisdom and practical leadership skills.
Through his Cultural Trustcraft™ framework, he equips churches, mission organizations, and leaders to navigate cultural complexities, build authentic trust, and engage communities with humility, clarity, and respect. His work combines theological depth, intercultural intelligence, and lived experience to help the Gospel take root across cultural boundaries.
On this episode:
In this episode of CMDA's Student Pulse Podcast, host Bill Reichart welcomes Philip Cousins, a pioneering cross-cultural strategist and ministry leader who has spent years equipping churches, mission organizations, and leaders to navigate the complexities of honor-shame and high-context cultures. Their conversation explores the intersection of biblical leadership, cultural intelligence, and authentic trust-building—offering practical wisdom for anyone seeking to lead with integrity across cultural boundaries.
Video Podcast
This podcast is a production of the Christian Medical & Dental Associations® (CMDA).
